The Harmony Behind My Logo: Why I Chose the Fifth Vibration Fraction
The design of the Veena Media logo isn’t just for show—it’s rooted in sound and intention. The swirling pattern is based on a perfect fifth, one of the most harmonious and universally pleasing musical intervals. I’ve always been fascinated by how sound can be visualized—how certain tones and frequencies naturally produce beautiful, balanced patterns. It wasn't random when I selected this specific shape to sit behind my name. It represents harmony, creativity, and resonance—values central to everything I do with Veena Media. This symbol connects my work to something ancient, mathematical, and profoundly human: how we experience beauty through sight and sound.
Perfect Fifth 3:2 Ratio
The symbol behind the Veena Media logo is known as a Lissajous figure—a shape created by combining two waves that move at different speeds. Here, the waves represent sound frequencies vibrating at a 3:2 ratio, which musicians refer to as the perfect fifth. When these two tones interact, they not only sound harmonious but also create an appealing visual when transformed into motion. This symbol serves as a visual pattern that translates musical harmony into form.
More specifically, it’s based on a device called a harmonograph, which uses swinging pendulums to create images of sound wave interactions. The version I selected is known as the Fifth Vibration Fraction because it visually represents the 3:2 frequency relationship. It’s a timeless shape found in music, math, and art—a hidden geometry form reflecting harmony, balance, and resonance.
This ratio has existed for centuries across musical cultures. It’s not just theoretical—it’s visceral. In sound, it creates one of the most consonant and resonant intervals we can hear. It has been utilized in sacred chants, classical compositions, jazz harmonies, and electronic music. There’s a reason it appears repeatedly: it resonates with the human spirit. The Greeks believed that harmony in music reflected harmony in the universe. That philosophy resonates with me. I wanted that same sense of harmony to be visually embedded in my brand.
Lissajous Figure
What fascinates me most is how that harmony manifests visually. When a 3:2 frequency relationship is expressed in a visual format—whether through a harmonograph, an oscilloscope, or algorithmic design—it creates a looping, balanced Lissajous figure. These figures are generated by plotting two sine waves against each other at right angles, and when the ratio is a simple one like 3:2, the resulting pattern is both elegant and symmetrical. It pulses with a rhythm that feels alive. The specific Lissajous figure I feature in my logo, which I call the Fifth Vibration Fraction, isn’t just an aesthetic—it’s the fingerprint of sonic balance. It’s what happens when motion, math, and meaning converge.
What is the Fifth Vibration Fraction? The Fifth Vibration Fraction refers to the 3:2 frequency ratio—a relationship that forms the foundation of music. When one tone vibrates three times for every two vibrations of another, you create a perfect fifth—a musical interval often regarded as one of the most stable, pleasing, and resonant sounds in existence. From Gregorian chants to modern EDM, the perfect fifth is everywhere. It’s mathematical. It’s ancient. It’s harmonic.
Visually, when you plot these frequencies together—especially with a harmonograph or oscilloscope—you create a Lissajous figure: a spiraling, looping, balanced pattern. That exact pattern is the foundation of my logo. It’s not merely decoration; it’s intentional.
It wasn’t just a cool design; it was the visual language of sound. As someone who has spent years in audio engineering, this pattern serves as a metaphor for my approach to work. Just as sound waves blend to create harmony, I combine seemingly different disciplines—PR, music, visual art, data, and emotion—into a unified, whole message.
Music Theory to Design Language
In a way, I chose that figure to embed music theory into the design language. It serves as a visual mantra. Every time I see it, I’m reminded of the deep connections between sound and form, between chaos and order. It symbolizes how frequencies align, illustrating how two distinct signals can find harmony when they move at the right ratio. That’s the lens through which I view creativity—finding patterns where others see noise and creating resonance between ideas, platforms, and mediums.
By incorporating the Fifth Vibration Fraction into my logo, I make a subtle statement: my work is rooted not just in creativity but in harmony—not superficially, but in the true, mathematical, and emotional essence of what harmony represents. It’s deliberate, symbolic, and spiritual.
