Marketing
Marketing Posters
Collaborated with UC Graphics and Marketing to ensure cohesive branding for Roberta’s Art Gallery posters. Responsibilities included advising on visuals and maintaining communication to effectively represent the artist’s vision in marketing materials.
Content Strategy
The document outlines a marketing strategy for McKay Nursery to excel in gardening education and culture, featuring content audits, competitor analysis, and targeted clusters—Gardening Education and Culture—to fulfill audience needs and boost e-commerce sales.
Google Ads Search Strategy
Campaigns boost awareness and bookings with ad groups matching customer search intent. Each campaign employs keywords, call-to-action extensions, and geo-targeted ads to maximize conversions and CTR while optimizing the budget.
Marketing Plan
The document outlines a marketing plan for iButtonLink to enhance brand awareness and enter the wine industry by showcasing their NASA partnership, promoting the ExactLog data logger on YouTube and LinkedIn, and targeting B2B growth with tailored content and outreach.
