Social Media Management

Skilled social media strategist with expertise in content creation, branding, and data-driven campaigns. Specializes in developing tailored strategies to engage audiences, increase visibility, and achieve measurable results across various social media platforms.


Social Media Assessment: Spotify and Apple Music

DOI: 10.5281/zenodo.14676004

Description

This paper conducts a comparative analysis of Spotify and Apple Music's social media strategies, focusing on their approaches to audience engagement, brand identity, and content promotion. Spotify emphasizes community-driven interactions and inclusivity, leveraging platforms like TikTok and Instagram to encourage user participation through challenges and collaborative content.


Navigating the Dynamic Social Media Landscape: Engagement, Thought Leadership, and Future Trends

DOI: 10.5281/zenodo.14715129

Description

The social media landscape is a dynamic and ever-evolving ecosystem that facilitates diverse forms of communication and interaction. This paper explores key aspects of social media, including its role in promoting multiplatform engagement, the importance of thought leadership, the use of metrics to optimize strategies, and the significance of monitoring and listening for audience insights.


Social Media Chair

PRSA SE WI Chapter

Instagram Coordinator

Roberta’s Art Gallery

Social Media Strategist

Veena Media


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